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    Showing 1-1 from 1 results
    Title:
    Jak promocyjne i prewencyjne ukierunkowanie samoregulacyjne wiąże się z ważnością cech i intencją zakupu produktu? Ukierunkowanie samoregulacyjne - ocena - intencja
    How is promotion-focused and prevention-focused self-regulation linked with the importance of product attributes and purchase intention?
    Authors:
    Zawadzka, Anna Maria
    Rybarczyk-Adamska, Joanna
    Dedelis, Anna
    Subject:
    consumer preferences
    self-regulation
    prevention
    promotion
    Show more
    Publication date:
    2019-03-29
    Publisher:
    Katolicki Uniwersytet Lubelski Jana Pawła II. Towarzystwo Naukowe KUL
    Data provider:
    Biblioteka Nauki
    Article
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      Showing 1-1 from 1 results

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