Ilościowe metody badań widzów krakowskich teatrów

Quantitative research methods of theatre audience in CracowThe article undertakes the problems of theatrical audience research. It describes the spectator’s role in the process of creating a performance, but most of all it stresses the spectator’s value as an institution’s customer, thus justifying the necessity of undertaking such research. The article describes the theoretical foundations of quantity audience research based on social and marketing research and shows it’s utilization on the example of three theatres in Kraków: Bagatela Theatre, Ludowy Theatre and KTO Theatre.