Public relations jako narzędzie komunikacji społecznej

The article offers several definitons of public relations while emphasising their communication aspect. It is to be stressed out that the main role of public relations is to communicate information about an organization. The author briefly outlines the history background, referring to the beginning of this discipline and presenting its development until now. She characterises the functions and aims of public relations. The ethics of public relations as well as image and organization’s identity are analysed in the subsequent part of the article.