The Technology of the Cute Body

This article considers the appeal of the cute body and its ambiguous relationship with the lovable. While cuteness is an aesthetic that is subjectively determined and expressed, it can also embellish a body with features that are standardized by systems of commodification. The cute body possesses a diminutive and vulnerable charm, but it is also an object that is augmented to solicit the subject’s love and control. Hence, the aesthetic of cuteness may seem to disempower the object, but it is likewise, an acute seduction that bears witness to the craft or technē that captures the subject. Developing a framework for cuteness as a stylistic device or technology embedded in the subject-object relationship, the article argues that the qualities and experience of the lovable constitute a condition of the affected subject, who must bear the paradox of embracing and effacing the object’s difference.